advertising campaign


1.     Peak time on ITV = the time most people are going to see it

2.     First ever whole commercial ad break made out of Lego for other products = gives ad time to many different brands all in one

3.     Happened during Dancing on Ice at 7:27pm on Sunday 9th February.= there will be a large audience

4.     Products involved in their ads being made of Lego: British heart foundation, Confused.com, BT and Premier inn.= Big brands that work with Lego to get both of their names out in the add

5.     ITV had a voiceover to inform viewers and draw attention to the ad break that had been 'assembled'. - = These were household names

6.     Same time ad was shown live, they released it on YouTube. After ad aired, social media went mad and tweets increased by five times. = getting it out on all platforms

7.     Nearly 6 million people in UK saw the Lego break live and additional 1.1 million seeked it out on YouTube within a week.= getting it out on a mass scale so most people can see it

8.     Written about in over 60 publications. = every audience is going to see this even the older audience.

9.     The end result was that the movie ended in the 2014 UK box office charts as best performing movie of any other film that year. = media promoted this film as it was advertised over all platforms

Comments

  1. JCoSS Media DeptFebruary 13, 2019 at 7:52 AM

    I like what you've done here Josh - although the responses aren't fully developed, you have still answered them correctly. Good independent work.

    Miss C

    ReplyDelete

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