Josh may Promoting Media

1. Why is genre hybridity used in the advertising campaign? Genre hybridity is used in the advertising campaign as it helps to attract all audiences such as comedy for the younger generation as it things they will find funny and the action to attract the older audiences along with the use of characters such as benny to attract the older audience as this will bring back nostalgia and good memories from their childhood. Maximising the amount off people that would come and pay to watch the film.  How might the target audiences interpret the advertising campaign differently? Is this reflected by their social differences?  The audience could see the advertising campaign as quite sexist as there is only one female character in the main cast who is only there for a romantic reason. it could also be seen as not very inclusive as there is only one black character in the film that is virtivus. 

1.      Peak time on ITV = the time most people are going to see it 2.      First ever whole commercial ad break made out of Lego for other products = gives ad time to many different brands all in one 3.      Happened during Dancing on Ice at 7:27pm on Sunday 9th February.= there will be a large audience 4.      Products involved in their ads being made of Lego: British heart foundation, Confused.com, BT and Premier inn. = Big brands that work with Lego to get both of their names out in the add 5.      ITV had a voiceover to inform viewers and draw attention to the ad break that had been 'assembled'. - = These were household names 6.      Same time ad was shown live, they released it on YouTube. After ad aired, social media went mad and tweets increased by five times. = getting it out on all platforms 7.      Nearly 6 million p...

Who does The Lego Movie advertising campaign target?  1)Children who play with lego 2)Adults who played with lego when they were children 3)families 4)Young adult cinema goers 5)both genders G ender R ace A ge C lass E thnicity 1. The Lego Movie advertising campaign would attract young children aged between 5-10 of all ethnicities who play with Lego because of the bright colours, young childish humour and the use of imagination. Young children would identify the different characters and the use of different coloured Lego characters such as Vitruvius and Lenny Henry encourages different ethnicities and races. 2. The lego movie campaign would attract adults who used to play with lego as when they see the poster it will bring back good memories for their childhood making them want to go see the film as it will make them feel good 3.  The Lego Movie advertising campaign would attract families as it is a film that all ages can en...

Todorov's narrative theory Equilibrium = The normality and equal state of characters =Emmet is watching Tv Disruption=  break in normality = lord business says you will be put to sleep Recognition=  they know something is wrong = emmet recognises he is bad = "wait did he say put to sleep " An attempt to repair=  they try to fix it = There is yet one hope me/ destroy him = lord business when he realises emmet is trouble New equilibrium= it is all equal again = not shown in trailer The lego movie is Genre Hybridity Si-fi Action comedy romance adventure Explain how The Lego Movie is an  example of genre hybridity. the lego movie is an example of genre hybridity this is seen in the scene in the trailer when Emmet says he wants to go home and he is on the bike and then a house appears infant of him which he ends up going through is a hybrid of the action and the comedy of the scene 

Trailer 1 British Heart Foundation Poster 2 Confused.com Poster 3 BT Infinity Poster 4 Premiere Inn Poster 5 The Lego Movie Cinematography & WHY (Shot, Angles, Movement) Why did they choose these shot types/angles? PICK SOME OF THE MOST IMPORTANT In front of the person and at a mid-shot From far away With over the shoulder shots Mid-level showing the whole of the room High level shot Editing & WHY Fast paced? Continuity editing? Any transitions? Two shot? Fast pace editing to show the fast moving situation you would deal with Medium speed editing to show give the feel of the conversation with the shot reverse shot Fast editing with shot reverse shot showing the conversations and the computer Slower editing to show the different locations and the bed Fast editing to fit in a lot in a short space of time and to leave the audience wanting ...

Trailer 1 British Heart Foundation Poster 2 Confused.com Poster 3 BT Infinity Poster 4 Premiere Inn Poster 5 The Lego Movie Cinematography & WHY (Shot, Angles, Movement) Why did they choose these shot types/angles? PICK SOME OF THE MOST IMPORTANT In front of the person and at a mid-shot From far away With over the shoulder shots Mid-level showing the whole of the room High level shot Editing & WHY Fast paced? Continuity editing? Any transitions? Two shot? Fast pace editing to show the fast moving situation you would deal with Medium speed editing to show give the feel of the conversation with the shot reverse shot Fast editing with shot reverse shot showing the conversations and the computer Slower editing to show the different locations and the bed Fast editing to fit in a lot in a ...

What was happening in 2014? How do the products reflect the society in  2014 when it was produced? Lenny henry was the first black lego mini figure to be created showing a shift  in society moving towards diversity and acceptance. contrastingly in the  movie there are few black characters most of them being yellow showing  the difference and baiased based on skin tone  Wyldstyle does not uphold stereotypical  gender roles which reflects the rise  in feminism showing she is not a stereotypical housewife she is shown to be  strong and independent  Vitruvius  is the only black character in the film showing the lack of diversity  in the film itself 

Poster 1 VITRUVIUS Poster 2 LORD BUSINESS Poster 3 WYLDSTYLE Poster 4 EMMET Poster 5 ALL LEGO MODELS x Layout (Is it busy? Who has the dominance? Is there text/where?) Takes up most of the poster. Takes up the entire poster. She takes out most of the poster and has a tractor with a gun next to her. Takes up most of the poster and there is an explosion next to him. Emmitt is at the front and all his friends are behind him and Lord Business is chasing after them from behind. Connotation & Meaning Shows he plays an important part in the film.  Connotation & Meaning Shows he is very powerful.  Connotation & Meaning Shows she’s important and that she’s a rebel.  Connotation & Meaning Shows he’s important and he’s quite dumb because he’s next to an explosion.  Connotation & Meaning Shows Emmitt is the most important as he’s at the front and shows Lo...