Trailer table

	Trailer 1 British Heart Foundation	Poster 2 Confused.com	Poster 3 BT Infinity	Poster 4 Premiere Inn	Poster 5 The Lego Movie
Cinematography & WHY (Shot, Angles, Movement) Why did they choose these shot types/angles? PICK SOME OF THE MOST IMPORTANT	In front of the person and at a mid-shot	From far away With over the shoulder shots	Mid-level showing the whole of the room	High level shot
Editing & WHY Fast paced? Continuity editing? Any transitions? Two shot?	Fast pace editing to show the fast moving situation you would deal with	Medium speed editing to show give the feel of the conversation with the shot reverse shot	Fast editing with shot reverse shot showing the conversations and the computer	Slower editing to show the different locations and the bed	Fast editing to fit in a lot in a short space of time and to leave the audience wanting more
Sound & WHY Diegetic? Non-diegetic? Parallel/contrapuntal?	All Diegetic using the talking and the song contrapuntal sound	The sound is all diegetic so all people present can hear	Non dietetic at the end showing the price of the Wi-Fi	Diegetic with him speaking and non diabetic with the music playing	Diagetic them speaking in the film and non diagetic when they are saying the release dates
Intertextuality Where the meaning of a text references other texts - homage, pastiche or parody, or by playing with generic expectations	Mr t with the hard on the hands Blue peter with the here is one I made earlier References the Bee Gees  Vinnie jones	The typical cool kid with the car they brag about Using slang that young people will use	The Bt infinity ad	The premiere inn ad	Die hard Society Capitalism Society being run off of fear
Race/ethnicity	All white supposedly British	One black person with a robot and the rest are white with a female	All white British	Black British male	Mostly white American with a few black
Audience Appeal	The audience know the references and like the Lego aspect making it kid friendly	The audience is going to laugh at this Lego rendition as it is funny and captures the whole family’s attention	They find this funny and have a laugh at the as while they also see how cheap it is	The audience will find this funny enticing them towards this	They will want to see this film as this is enticing
Location	N/A	Street	In their apartment	In a bed going through many different locations in the UK	Different locations in the Lego universe

Q. How has media language been used to create meaning in The Lego Movie advertising campaign ? in your answer you must talk about the poster campaign and the trailer (10)

The Lego movie advertising campaign used a lot of intertextuality they did this through the mise-en scene to create a enticing trailer for the audience of all ages and generations

An example of this is in the British heart foundation where the mise en scene creates many different intertextual references this is seen in the voice and words used by the character played by Vinnie jones his traditional cockney accent makes a reference to a typical hard man this is going to make the audience laugh