Representations

Key themes of stereotyping and gender are shown through Emmet 
and Wyldstyle.

•Emmet is the main male protagonist and both the film and video 
game revolve around his transition from a normal, everyday guy
 to the hero that saves the world
“The story of a nobody, who saved everybody” TAGLINE 

How does this portray the male gender?

It supports the stereotype of men being the dominant gender, as 
the products focus on a man as the male character and he 
becomes the hero.
There are however themes that subvert (challenge) the stereotypical representation of men in the media.
•Look at the main poster. Emmet is in the center, but his facial expression shows him running away, terrified.

•In the TV trailer Emmet says “I want to go home!”


How does this help to challenge the stereotypical
representation of gender?

It challenges the dominant stereotype that men are powerful and strong. Although Emmet is centered in the main poster, his facial expression is scared and he is running away from danger rather than facing it head on. 



What are the elements that support stereotypical representations of females?
What are the elements that subvert (challenge) stereotypical representations of females?



Does not adhere to beauty ideals. For example, she wears dark clothing, has unnatural hair colors, and has freckles, but she is still depicted as beautiful. This is important because women who challenge beauty ideals are oftentimes depicted as undesirable in the media.



Wyldstyle links to a post-feminist context of the entire franchise. She is represented as a strong, independent character who is equal to men and at times superior. This is supported in the main poster and character poster because she is standing with all of the men and she is there with them. thesis countersteriotyped as she is being emmet making her seem like the second best, she is wearing black and looks aggressive counter tying and going against the beauty ideals as she is wearing black with different colour hair 

 The way she is represented brings in an audience of younger girls who dot have the beauty ideals and don't fit in she then becomes a role model to them. 
They are a group of misfits 

 virtivius is a blind man who is black but has a super power and is a skilled fighter 

Comments

  1. JCoSS Media DeptFebruary 13, 2019 at 8:04 AM

    Using the class notes you have completed, please respond below:

    Why do you think the advertising campaign celebrates different representations?

    Miss C

    ReplyDelete

Post a Comment

Popular posts from this blog

props theory for the lego movie

To what extent does Propp's character theory fit the lego movie poster campaign ? (5 marks) The lego movie does fit in with Propp's theory as there is a hero the main character Emmet who helps solve the problem he is conveyed to the audience as an unconventional hero who is completely unexpected. Another way this is done is through donor which is portrayed through the character of Vitruvius. Another way this is done is through wildstyle as she is the perfect example of a sidekick as she helps emmet and wherever he is she is there to help secondly Analyse how genre codes have been used in the lego movie to appeal to the audience (10 marks) Genre codes have been used in the lego movie to appeal the audience through
Read more

Video games

Image
FPS = first person shooter RPG = role playing game 1)main story 2)character evolution 3)inventory management MMO = Massively multiplayer online MMORPG = Massively multiplayer online role playing game MOBA = Multiplayer online battle arena RTS = Real time strategy game Toys to life = when the characters in the game are figurines sports characters missions 1) Who are the VSC ? = the VSC are the video games standard agency 2) What do they do ? = they rate video games 3)What is their relationships with PEGI ? = PEGI rating is the scale and VSC regulate the ratings the different games get 4)What is the process of examining a game ? = they play it and then decide where it fits in the pegi rating system 5)How do they ensure child safety ? = they make sure anything not deemed child friendly is not in the games that children are allowed to play due to he rating. they also give every game a
Read more

10 marker

Explain at least two uses and gratifications of film posters, using blumer and katz theory. refer to the lego movie poster campaign to support your answers (10)  The lego movie uses the uses and gratification on the film poster by such as the comedy aspect of the trailer will entertain the audience as this would be something for them to watch as they want to be entertained. this is shown through the main poster as it is action and character filled the audience don't know where to look as there is so much happening. this is going to be extremely entertaining keeping the audience gratifies. Another way uses and gratification is used is by integration making people fit in as they will watch his in order to fit in an make connections with people and make conversation
Read more